Every missed call, slow callback, and un-followed-up quote has a dollar figure. Pick your business, set your numbers, and see exactly what's slipping past you.
// Select your business
Your Numbers
Monthly leads (calls + forms)60
Total inbound opportunities per month.
Missed / unanswered30%
Share that hits voicemail, after-hours, or a busy line. Industry reality: 25–40%.
Close rate on worked leads25%
Of the leads you actually work, how many become jobs.
Average job value
$
One closed project.
Add recurring revenue (RMR) tailFor integrators & any monitoring/service contract
Monthly recurring per account
$
Monitoring, cloud, or service-plan revenue per closed account.
Contract length36 mo
How long that recurring revenue runs.
Revenue slipping past you
$0
per year · $0 every month
Missed contactCalls & leads nobody answered
$0
Slow responseReached too late — they picked a competitor
$0
No follow-upQuoted once, then silence
$0
+ Lost RMR tail (lifetime)
$0
Recurring revenue behind one year's worth of recovered accounts, over their contract life. This is the tail only integrators leak.
// What this looks like against Axom
Your annual leak$0
Axom (annual retainer)$36,000
0×
Every $1 with Axom works against $0 you're currently losing. Recover a fraction and it pays for itself many times over.
Estimates are illustrative, based on the inputs you provide and industry-standard leak ranges (missed-call rates, speed-to-lead conversion decay, and follow-up recovery). Actual results vary by business. Built to size the opportunity, not to guarantee outcomes.